Ruby Web Marketing LLC

SSL Certificate
Picture of Michelle Kelly

Michelle Kelly

I am the owner of Ruby Web Marketting LLC, located in Chipley, Florida. I design websites and help businesses increase their online presence with digital marketing.

What is an SSL certificate and why does it matter to me?

It’s a technology that protects sensitive data when you’re online. If you have an SSL, your data will be encrypted before being sent over the internet. That means nobody else can decode what your information says while it’s in transit, which prevents hackers from accessing it. So if I’m shopping on Amazon or banking at Chase, my personal information stays safe every single time because of the SSL protection they use!
As someone who wants to stay safe while browsing the internet, I want to make sure that any website I’m visiting uses this kind of security.

Why are websites not secured?

You may not know it, but chances are your favorite website is running on an SSL certificate. If you’re browsing the web and see a green padlock in the address bar, this signifies that the site has an SSL certificate. So how come some websites do not have them? Honestly, I believe it is a failure to keep up with them.  SSL certificates need to be updated periodically.  Some hosting services such as Wix and SiteGround will do this automatically for their clients as part of their subscription fees.

What are the benefits of having a secure website with an SSL certificate?

You might think that this is a minor inconvenience, but it could be costing you money and causing you more headaches than you know. If your website isn’t secure, hackers can steal confidential information like credit card numbers and social security numbers, which will cause major damage to your business. With the right security measures in place, there’s no need to worry about getting hacked again. Your site will be safe from criminals who search for vulnerabilities just waiting to exploit them. A hacker may have stolen personal data from one of the world’s largest retailers recently because they found a vulnerability in their system that was left open by mistake! The retailer only learned about the breach when federal law enforcement notified them after arresting some suspects on suspicion of hacking into its network. You do not want this to happen to your business.  An SSL certificate will help safeguard your business and clients.  

Furthermore, there is nothing attractive about visiting a website that gives you warnings about not being secured.  This can have a negative impression on past, present, and potential customers.